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Integrated marketing communication process model. Marketing communications mc marcoms marcomms uses different marketing channels and tools in combination. Marketing communication channels focus on any way a. From theory to performance winner of top paper award from the research foundation of the international association of business. Aida is an acronym that stands for attention interest desire and action.
The aida model is widely used in marketing and advertising to describe the steps or stages. 1 part five developing the integrated marketing communications program chapter objectives 1. To examine the marketing communication func tion and the growing. After learning the shannon weaver model lets find out about schramms model of communication which has its roots from the shannon weaver model itself.
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